Digital Marketing Specialist

Eugene, OR

Post Date: 10/04/2017 Job ID: 10041703 Industry: Information Technology (IT) Pay Rate: Commensurate with Experience

At Quantum Recruiters, we focus intently on providing talent to leading companies throughout the Pacific Northwest. We are excited to partner with one of America's fastest growing companies, a leader in innovation and technology.

Our client, from the very beginning, has kept a narrow focus on being the best at one specific thing -- developing an unmatched learning experience for IT professionals. We are seeking a talented and passionate Digital Marketing Specialist. Qualified candidates must be strategic thinkers and digitally driven!

This is a direct hire recruitment offering exceptional compensation and benefits package!

SCOPE & GENERAL PURPOSE OF JOB

• Expert in current marketing tools and strategies and able to lead integrated digital marketing campaigns from concept to execution

• Efficiently plan and manage content campaigns

• Write and edit content for all communications channels

MEASURES OF SUCCESS

•Drive and increase customer traffic from the company blog, newsletters, and emails

PRIMARY RESPONSIBILITIES

• Content campaign management including: ideation, writing campaign plans, coordinating and assigning out work, reviewing, copy editing, and approving content, scheduling content posts, and tracking andreporting campaign success

• Write content for blog, landers, emails, and other sales and marketing collateral

• Copy, edit and fact check content from hired freelancers and peers for consistency as well as adherence to style and guidelines

• Develop content and campaigns that spark interest and conversation

• Lead or assist in other digital marketing efforts

QUALIFICATIONS

Education &Experience

•BS/MS degree in marketing or a related field

•3-5 years of work experience in digital marketing

Technical Competencies

•Proven working experience in digital marketing

•Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

•Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

•Experience in optimizing landing pages and user funnels

•Experience with A/B and multivariate experiments

•Experience working in CRMs

•Solid knowledge of website analytics tools

•Working knowledge of ad serving tools

•Experience in setting up and optimizing Google Adwords campaigns

•Working knowledge of HTML, CSS, and JavaScript development and constraints

•Strong analytical skills and data driven thinking

•Up to date with the latest trends and best practices in online marketing and measurement

Skills & Experience Required

•Knowledge of AP style

•Must be an independent thinker

•Must collaborate well with teams

•Possess a high level of attention to detail

•Ability to work, multitask and self direct under tight deadlines

•Possess strong written and verbal communication

For immediate consideration, please submit resume for review. All inquiries kept strictly confidential.

 


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